Virtua Prime

Overview

Virtua Prime is the world the rest of this body of work sits inside — described by Virtua's own wiki as "the heart of the Virtua metaverse, a vast hub of activity, and the ultimate metaverse destination". It is the container rather than a destination in itself: islands, themed experience zones anchored by partner brands, land plots, condo towers, cribs, vSpaces, and games all hang off it, so a visitor arrives once and travels rather than launching separate products. Big Immersive designed and built it in house, from the world design through to the platform underneath it.