Virtua Hub

Overview

The Hub is the arrival point — in Virtua's own words, "the hyper-realistic 3D experience connects all islands and worlds together, serving as an entry point to the metaverse". It is laid out as a place rather than a menu: 140 shop units across three floors, with a VFLECT zone for customising your avatar, showrooms and auction rooms for collectibles, an information hub carrying recommendations and leaderboards, and an esports lounge. Big Immersive designed and built it in house, from the environment art through to the real-time rendering.

Results

• 140 shop units built across three floors — 51 at ground level, 47 on the first, 42 on the second.
• Purpose-built zones for avatar customisation, NFT showrooms, live auctions, esports, and navigation into the rest of the world.
• Branded storefront space designed into the build, so partner IP could be placed without reworking the environment.